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First spotted by TechCrunch, Instagram has now raised the minimum daily usage limit to 30 minutes, while the ceiling remains the same. Once that limit is breached, the app sends a notification to alert users. The app's Set Daily Time Limit feature has so far allowed users to set a daily time limit of as low as 10 minutes and up to three hours. However, it appears that Instagram is backtracking on its commitment towards a healthy social media interaction. Related: Facebook Research Says It's Both Healthy & Harmful For Loneliness Independent studies have also come with similar findings on Instagram. In fact, leaked internal research from a whistleblower revealed that Facebook knew about its users' compulsive social media usage pattern that bordered on the edge of addiction. The idea seems counterintuitive to each app's fundamental business model, both of which rely on engagement to serve ads and make millions of dollars each year. Zuckerberg promoted the idea in a lengthy blog post back in 2018.Īnd ever since, both Instagram and Facebook have added features that aim to limit the daily screen time and nudge users to take a break. Or, in the words of Meta CEO Mark Zuckerberg, "time well spent" on social media platforms like Facebook. The idea is to keep digital addiction at bay and promote a healthy online experience. Instagramhas quietly raised the time limit in its activity tab that allows the app to send a notification after users have spent a fixed amount of time engrossed in its social media world daily.